Creative Direction

As a teen, McDonnell was obsessed with high fashion magazines for the stories the conceptual fashion editorial spreads told with fashion. This love grew as she started create her own spreads in her mom’s garage after school. This passion for creating started at a very young age, culminating all her interest and most importantly highlighting, story telling.

Stepping into the influencer and fashion blogger world, McDonnell longed for plus size representation in high fashion campaigns. Rather than waiting for an opportunity she created her own. McDonnell started creating fashion editorials that told stories and had a messages of body confidence, with her #BEinyourskin campaigns. In late 2017, McDonnell released the #BEinyourskin Plus Size Editorial Wall Calendar. This twelve month wall calendar featured twenty plus size influencers, models and bloggers in twelve editorial concepts from a roller disco fantasy to a Victorian spring photoshoot. The #BEinyourskin Plus Size Editorial Wall Calendar was conceptualized, direct by and produced by McDonnell. The calendar was featured in Cosmopolitan Magazine, Bustle, Refinery 29 and more. McDonnell creates bikini lookbooks each year, following a different theme, one of the most anticipated blog posts annually.

After a high demand, McDonnell and her team of talented friends starting offering photoshoot experiences. Conceptualized and styled by McDonnell, people would pay to come and get pampered, feeling beautiful in front of the camera. Along with producing her ideas, McDonnell styles, directs and conceptualizes all her creative works, sometimes working behind the camera as well.

McDonnell has since continued her creative direction work not only for The B Word and #BEinyourskin campaigns but with fashion brands like Zelie For She and The Plus Bus.

McDonnell loves telling stories with fashion, as well as creating spaces for plus size bodies. She continues to work as a creative director and would love to expand her client base, all while challenging her creatively.